Den — Project Summary
Den is an eco energy company who are developing a state of the art system that lets you control the
heating in your home from anywhere in the world via a mobile app.
heating in your home from anywhere in the world via a mobile app.
The target audience have been identified as forward-thinking homeowners from a younger generation.
The chosen concept uses bold lines, an energetic colour palette and curved sections to help communicate
the progressive values supporting the brand, which encompasses themes connected to climate change
and modern technology.
An abstract brandmark has been designed to reflect the core identity of Den. Containing the logo is an arched shape that leverages an association with architecture and helps establish a residential context for the logo.
While the interior shape has been informed by firescreens and cooling fins to communicate the HVAC background of Den.
Harnessing the combination of a confident colour palette and reassuring typeface the identity system
broadcasts the inventive and professional characteristics underpinning Den.
Thanks for visiting!
BRIEF SUPPLIED BY BRIEFBOX | ASSETS FROM ADOBE STOCK | FOR ALL INQUIRIES CONTACTFOLISH@GMAIL.COM | FIND MORE ON INSTAGRAM
